Get people to dust out their DolceGusto machines or buy one for Christmas. Do it using a month long email campaign promoting all 8 different tastes of Dolce Gusto before Christmas.
How is that even possible?



Using storytelling and Zeigernik effect we created Christmas related scenarios around each product and using behavioural economics strategy we created finale anticipation.

Over 50% CTR

Data analysis led to define weak and strong products

Last email was the most opened one, meaning behavioural economics strategy was correctly applied

Great real feedback from customers, (they sent real letters)





creative direction

behavioural economics

user experience

Shall we talk?



adam[from]hellyeah.jp