Reach gamers and introduce new snack.
Research showed that gamers are very prone to a long term engagement with snacks when they play games or just watch movies. Maynards wanted to engage with them in relevant way without disrupting their lives.

Shake the pack
Gamers love trying new things and playing small games. We have designed a series of interactive mini activities where users in order open the virtual pack have to play a cheeky adventures.

Over 6min average dwell time

Continuous CTR increase up to 300% growth

Measurable seasonal sales growth

Measured online concurrent engagement(via increased mobile visits)

creative direction



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