Carte Noire unveiled the origin of the coffee with Fire and Ice brand activation.

The challenge was to create an interactive game for Kinect along with digital outdoor brand activation that would travel across whole of France.

1 motion enabled Kinect game,
11 cities across whole France.
Drawing from the full range of creative resources and through creating unique Kinect game,
Carte Noire experience has enagged the whole nation in an interactive outdoor competion.

creative direction



technical direction

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