Fintech startup wanted to reach audiences in Japan with their international money transfer services. They asked us to research the market and position their brand in Japan.



We have conducted psychological and cultural research on 7 different asian nations. We wanted to know what do they feel about money, what it really means to each of them. Also what it means to live in Japan.

Based on the heart melting insight we've colleced, we have develped the brand's positioning supported by online activation campaign reaching millions of hearts.





creative direction

behavioural economics

brand strategy

Shall we talk? Hell yeah!


If you want to feel good or just want to leverage digital performance best practices to power your brand and sell more we're here to help.

Send us an email, give us a call and let's grab a lunch.



adam[from]hellyeah.jp